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The tourism advisory committee shall have the following duties:

A. Positions 1 through 5 (and additional positions if they are representatives of the businesses required to collect the lodging tax or activities authorized to be funded by revenue received from the tax, so long as their number is equal) shall constitute a permanent subcommittee of the tourism advisory committee and the subcommittee is hereby exclusively authorized to be the “lodging tax advisory committee” of the city of Lynnwood to perform the functions of a lodging tax advisory committee on hotel-motel tax matters pursuant to the requirements of SSB 5867, enacted as Chapter 452, Laws of 1997.

B. The committee comprised of the entire membership, whose duties shall be to advise and provide recommendations to the mayor and city council with regard to tourism matters, shall develop for recommendation to the city council, and then annually review and propose needed or desired changes to, a Lynnwood strategic tourism plan which is intended to promote economic activity resulting from tourists. The plan shall include, but not be limited to:

1. Identifying mission and vision statement for the city of Lynnwood’s current and future involvement in, and the use of lodging tax revenue for promotion of, its tourism industry;

2. Identify, describe and propose the appropriate means to conduct tourism promotion by:

a. Activities and expenditures designed to increase tourism;

b. Advertising, publicizing or otherwise distributing information for the purpose of attracting and welcoming tourists;

c. Developing strategies to expand tourism;

d. Operating tourism promotion agencies;

e. Funding marketing of special events and festivals designed to attract tourists; and

f. Facilities to support tourism, performing arts or accommodate tourist activities;

3. A broad range of programs and services for tourists who travel to Lynnwood for purposes of business, pleasure, recreation, education, arts, heritage or culture;

4. Ensure coordination and cooperation with other governmental and private industry tourism bureaus and agencies.

C. The committee shall submit comments on proposals for imposition of a tax, an increase in the rate of a tax, repeal of an exemption from a tax, or change in the use of revenue received under state law, and other matters, which come from the mayor or city council. It may also receive proposals directly from other sources or initiate proposals for comment to the city council. All comments shall be submitted in a timely manner through generally applicable public comment procedures. All proposals shall be submitted at least 45 days before final action on or passage of the proposal by the city. All committee recommendations and comments shall include an analysis of the extent to which:

1. The proposal will accommodate activities for tourists or increase tourism;

2. The proposal will affect the long-term stability of the city special revenue fund no. 101;

3. The proposal will directly and indirectly benefit the citizens of Lynnwood. (Ord. 2177 § 1, 1998)