“Sign” means any structure, device, object or display used to identify, advertise, direct or attract attention to a business, product, service, activity, place, person, institution or event using words, figures, graphics, symbols, fixtures, colors, illumination or projected images, for example, balloons with or without letters or pictorial figures on them. (Ord. 3127 § 2, 2015; Ord. 2310 § 27, 2000. Formerly 21.02.665)