“Sign area” means the maximum visible display surface of the sign which may be viewed at one time, including those areas enclosed or substantially enclosed by the display. Only one side of a sign with display surface on both sides is counted as sign area; however, both sides of a “V” type sign with display surface are counted as sign area. Sign support structures, frames and graphic design elements not part of the display surface shall not be included in the calculation of sign area. Any graphic or lighting device such as neon tubing used to accent or highlight the sign display surface, support structure, frame or lettering shall be included in the calculation of sign area. See Figure 1 of Chapter 21.16 LMC for examples and explanation of how sign area is calculated. (Ord. 2310 § 27, 2000)