21.16.050 Purpose.
The control of signs in areas adjacent to city streets and roadways and within commercial, industrial and residential areas, is hereby declared to be necessary to promote the public health, safety, welfare, convenience, and enjoyment of public travel in the city and to insure that information of interest to the public is presented safely and effectively and to protect the living environment for residents in the city and the quality of the commercial and industrial environment for businesses.
The sign regulations contained in this chapter are necessary to further a legitimate and compelling public interest by regulating the use of signs on public and private property and accomplish the following objectives:
A. To encourage the effective and creative use of signs as a means of communication in the city;
B. To improve pedestrian and traffic safety by reducing signs or advertising distractions and obstructions that contribute to limited site visibility;
C. To maintain and enhance the aesthetic environment and the city’s ability to attract sources of economic development and growth;
D. To minimize the possible adverse effect of signs on nearby public and private property;
E. To enable the fair and consistent enforcement of these sign regulations; and
F. To promote optimum conditions for meeting sign users’ needs while, at the same time, improving the visual appearance of an area that will assist in creating a more attractive environment. (Ord. 2310 § 42, 2000)