21.16.320 Signs in planned regional shopping center zone.
The following signs are permitted, subject to the following limitations:
A. Monument, Pole and Ground Signs. Monument, pole and ground signs are permitted; however, the number shall not exceed the number of public streets abutting the property. Such signs shall be subject to the setback, sign area and height regulations of LMC 21.16.310.
B. Wall Signs. Wall signs are permitted, provided such signs shall be subject to the regulations of LMC 21.16.310(B), except wall signs are only allowed on building frontages, as defined by LMC 21.02.358.
Notwithstanding LMC 21.16.310(B), wall signs may be located on all elevations of a building only if that building is located on a building site, as defined by LMC 21.02.175, that has more than 50 acres in area. The total allowable sign area for all businesses with signs attached to the primary building frontage (as designated by the building owner) shall be one square foot for each lineal foot of building frontage, up to a maximum of 200 square feet. Sign area in the amount of 1.5 times the signage allowed on the primary building frontage may be distributed to the remaining elevations; provided, that no one elevation may have sign area exceeding the amount allowed on the primary building frontage.
C. Electronic Changing Message Signs. Electronic changing message signs are permitted, provided such signs shall be subject to the regulations of LMC 21.16.310(H), and that electronic changing message signs shall be located such that they:
1. Are predominantly not visible from a public right-of-way.
2. Are located on a building elevation with a primary entrance and facing an area predominantly used by pedestrians.
3. Are located on a building that is part of a larger building site as defined by LMC 21.02.175 that has at least 50 acres in area.
D. Internal Information Signs. Internal information signs are signs intended to be seen by the public upon entering a business site to direct the circulation of traffic. Internal information signs shall include but are not limited to internal directory signs, incidental signs, and directional signs. Such signs shall be located at least 50 feet from the public right-of-way. The number of internal information signs is limited to the number of driveways a business site has.
E. Searchlights. Searchlights are permitted, subject to the regulations of LMC 21.16.310(H). For the planned regional shopping center zone, the term “applicant” as stated in LMC 21.16.310(H)(2) shall be defined as the shopping center management or his/her designated representative and not an individual business or property owner. Searchlight permits within the planned regional shopping center zone shall only be issued to the applicant as defined above.
F. Real Estate Signs. Real estate signs shall comply with the regulations of LMC 21.16.310(I).
G. Construction Signs. Construction signs shall comply with the regulations of LMC 21.16.280.
H. Promotional/Entertainment Signs. Promotional/entertainment signs may be located in the PRC zone, provided such signs:
1. Are predominantly not visible from a public right-of-way.
2. Are located on a building elevation facing an area predominantly used by pedestrians.
3. Are located on a building site as defined by LMC 21.02.175 that has at least 50 acres in area.
4. Do not exceed 500 square feet each.
5. Do not cover more than 15 percent of a building elevation as a total of all signs allowed under this subsection. (Ord. 3192 § 6, 2016; Ord. 2467 § 1, 2003; Ord. 2310 § 42, 2000)